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THE JOOLA IDEA

THERE IS A CHAMPION IN YOU!

Whether you are playing in the basement, office, or World Championships, JOOLA wants to inspire your inner champion to thrive.

OUR HISTORY

JOOLA was founded by Karl Frey, the former owner of the department store group, Fr. Th. Jooss, located in Landau, Germany. The sports department of Jooss was involved in the production of the first table tennis tables in 1952. By 1954, table tennis production became an independent department within the group. In the 1950s, it was common to combine the names of companies and cities, which is how the JOOLA brand name came to be - a combination of Jooss and Landau.


After tremendous success and popularity, JOOLA established itself as an independent company and relocated to Godramstein in 1963. The company experienced exponential growth and quickly reached production capacity in its new location, despite taking over additional buildings. In 1973, JOOLA opened its Siebeldingen campus, which features an 1800 square meters production facility, 1200 square meters of warehousing space, and 700 square meters of office space. The Siebeldingen campus is still being used today as the home of JOOLA's European headquarters.


In 1979, Michael Bachtler, managing director of JOOLA since 1968, took over the company as CEO. He oversaw major milestones such as becoming the official table sponsor for the 1996 Atlanta, 2000 Sydney and 2004 Athens Summer Games.


In 2018, Michael Bachtler announced his plans for succession and in 2019 JOOLA was acquired by their North American partner, Sport Squad, Inc. under the leadership of Richard Lee, President of the company. JOOLA and Sport Squad, Inc. have been partners since 2006, when Sport Squad, Inc. became the North American distributor for the JOOLA brand.

  • Production of the first JOOLA
    Table tennis tables in Germany

    1952
  • Michael Bachter begins his
    40 year stretch as CEO

    1979
  • Official Olympic Table for
    Atlanta Olympics

    1996
  • The JOOLA North American
    Tour begins

    2000
  • Official Olympic Table for
    Sydney Olympics

    2000
  • Official Olympic Table for
    Athens Olympics

    2004
  • JOOLA is launched in
    North America

    2006
  • JOOLA acquires Amazon
    as a major customer

    2008
  • JOOLA partners
    with USATT

    2012
  • JOOLA sponsers the largest
    tournament in the world, the
    World Veteran Championships

    2018

OUR VALUES

INNOVATION

JOOLA is committed to working tirelessly to make the best products, pioneer technological innovations, push limits, and provide players the opportunity to pave your own pathway.

INCLUSION

Anyone can pick up a paddle and play. Recreational or elite, table tennis is an all-encompassing sport that brings together people from all walks of life and JOOLA is here to support you through your entire table tennis journey.

INSPIRATION

JOOLA inspires players to recognize their inner champion.